Our story

Welcome to Nolita!

It all started in September 2025, when the idea for Nolita was born. Passionate about fashion, jewelry and especially watches, we realized something obvious: in classic watchmaking, you often had to buy a single very expensive watch and wear it with all your outfits… which limited creativity and style on a daily basis.

It was at this moment that we decided to change the pace of watchmaking. The idea was simple yet ambitious: to offer 100% French watches with an elegant, vintage-modern design, crafted from high-quality stainless steel, while remaining affordable. Nolita was intended to allow everyone to own several watches, to match each outfit, as if they were becoming true fashion accessories.

Since that initial idea, we have worked diligently to create durable, everyday wearable timepieces that complement any style. At Nolita, quality, transparency, and your satisfaction are our top priorities. Our goal? To ensure that every watch combines style, durability, and a fair price, so you can confidently express your individuality and style every day.

Today, Nolita invites you to discover its collections and to make your watches true extensions of your style and creativity.